Great question! Per Wikipedia, subscription boxes are a recurring delivery of niche products[1] as part of a marketing strategy and a method of product distribution. They target a wide range of customers and cater to a variety of specific needs and interests. It is estimated that there are 400 to 600 different kinds of subscription boxes in the United States alone and more overseas.[3] Subscriptions vary in both cost and frequency, making them more accessible to a greater range of customers with different socioeconomic backgrounds. Subscription boxes tend to range from $10 to $100.[4]
